To ensure sales, manufacturers of Consumer-Packaged Goods have the options of either assembling a sales team or employing the services of CPG brokers. Assembling an in-house sales team may be the choice of a big and established manufacturer but small companies may not be able afford the luxury of maintaining the experts in a sales team. Their option would be to hire CPG brokers. However, some of these big companies will prefer the option of CPG brokers. Some even use the two options. What are CPG brokers?
CPG brokers are direct links between manufacturers and the retailers. They are straight connections for the manufacturers to those who need to sell their products to the consumers. They ease the manufacturers of the labor of locating the right market for their products. For the retailers, they are the key to getting products that sell. They are key players in growing sales for both the manufacturers and the retailers.
How CPG brokers grow Sales
Because of the nature and peculiarities of their jobs, a good CPG broker is able to grow sales for his or her clients due to certain factors.
Some of these factors include the following:
CPG brokers possess profound technical know-how and right experience
CPG brokers have the credible amount of information on the right kind of markets for the manufacturers’ product to sell. They know the brand and quality of products to sell to the retailers in different markets and have the experience small companies need to leverage on to boost their sales. Often, big companies need to solidify their influence, CPG brokers know how to go about this.
CPG brokers have the right relationships
Working with CPG brokers gives you access to some relationships you might not be able to get immediately to boost your sales. They are established in the business already and they have the right connections to make with managers and store owners that would get your product to the right retailers and in turn, the right customers.
They do more than selling
Manufacturers reap immense benefit from the services of CPG brokers because they do more than just to sell your products. A right relationship with your CPG broker will give you access to insights and information on how to make better products – products that consumers want, and thus opportunities to boost your sales.
4. They are cost-effective.
Employing the services of a CPG broker saves you the cost of assembling and maintaining a sales team. Other expenses like travel costs and lodgings which you will have to bear in addition to hiring a sales team would be eliminated.
In conclusion, the important role CPG brokers play in growing sales cannot be overemphasized. Depending on the company’s needs and goals, the choice of CPG brokers would not be a wrong one if the services of the right broker is employed. The right broker for products will definitely help you grow your sales.